The Lux Style Awards are heading back to a live stage in Karachi this December, marking the event’s first full-scale physical ceremony in years. Organisers confirmed the return earlier this week, describing it as a long-overdue revival for one of Pakistan’s most recognisable entertainment awards.
The announcement landed quietly, almost casually, but it has stirred real interest across the industry. The LSAs have spent several years in an odd limbo. A cancelled edition in 2020, a scaled-down approach in the years that followed, and long stretches where winners were revealed online. For a show built on red carpets, flashbulbs and spectacle, the absence was obvious.
This year, they want to bring all of that back.
A spokesperson involved with the planning said the team had been “working toward a return that feels like the LSAs people remember.” The person wouldn’t give a date or venue yet, only that the ceremony is locked for December in Karachi and preparations are in motion.
One noticeable shift is the addition of a new category for digital creators. It is a direct nod to how fast the entertainment landscape has changed. TikTok stars, YouTubers, and content producers now attract the kind of viewership that television channels once owned. Someone familiar with the show’s internal discussions called the move “long overdue,” adding that the awards needed to “reflect the way audiences actually consume entertainment.”
Fashion insiders also expect the return to help revive some momentum on the red carpet. Designers rely on the LSAs as a showcase. There have been complaints in the past few years that the industry has missed that single night where trends are set and stars dominate social feeds.
What the show will look like this time remains a mystery. The organisers hinted at collaborations between film talent, fashion houses, musicians and online creators. They’ve been using the phrase Mirror the Magic in promotional material, which suggests a nostalgic look back at the show’s legacy mixed with attempts to modernise it.
Nomination lists are expected soon. And once those drop, the conversation typically shifts to predictions, snubs and the usual debate over what counts as “popular” versus “jury based.”
For now, the headline is simple. The LSAs are coming back to a stage, with an audience, in the city where the show first became a fixture more than two decades ago. After years of uncertainty, that alone feels like a fresh start for Pakistan’s largest entertainment award show.
