KARACHI — Pakistani pop sensation Hasan Raheem has finally released his much-anticipated album “Dil Kay Parday,” and its launch has taken an unexpectedly creative turn — quite literally hanging around the city.
Across Karachi, fans have spotted handmade banners and posters of the album draped over bridges, electric poles, and popular landmarks like Shahrah-e-Faisal and Teen Talwar, creating a unique, street-level buzz that mirrors Hasan’s signature DIY aesthetic.
The album features 14 tracks, including previously released hits like “Exes” and “Memories.” Raheem described “Dil Kay Parday” as his most personal work yet — written during a difficult period when he was recovering from knee surgery. On Instagram, he shared behind-the-scenes moments and emotional reflections, thanking fans for standing by him through his healing journey.
The unconventional promotional campaign has sparked excitement online, with Karachi residents sharing photos of the banners and calling it a “raw and real” way to reconnect with fans. With this release, Hasan Raheem once again proves why he remains one of Pakistan’s most relatable and boundary-pushing pop artists.
