For the first time in Miss Universe history, Palestine will have a representative on the global stage — and she’ll be backed by one of the world’s most influential beauty brands.
Huda Beauty, founded by Iraqi-American entrepreneur Huda Kattan, has announced that it will officially sponsor Nadeen Ayoub, the first-ever Miss Universe Palestine, ahead of the 74th Miss Universe competition set to take place in Bangkok this November.
A Historic Partnership
The partnership goes far beyond makeup and glamour. It symbolizes empowerment, representation, and pride.
In a statement shared on social media, Huda Kattan wrote:
“We’re so proud to support the first EVER Miss Palestine, @nadeen.m.ayoub, to compete in Miss Universe. This moment is so much bigger than pageantry — it’s about strength, pride, and representation.”
Huda Beauty confirmed it will be supporting Ayoub’s entire Miss Universe journey, from styling and beauty preparations to public appearances and global representation.
Who Is Nadeen Ayoub?
Nadeen Ayoub, 27, is a Palestinian model, fitness coach, and humanitarian advocate. Born to Palestinian parents, she has built her career around wellness, women’s empowerment, and sustainability.
She is also the founder of the Olive Green Academy and Sayidat Falasteen Foundation, both focused on health, education, and community development for women across Palestine and the diaspora.
Ayoub has said that representing Palestine on such a global platform is “a dream and a duty.”
“I carry not only my name but the stories and strength of my people,” she said in a recent interview. “This is a moment to show that Palestinian women are powerful, resilient, and full of light.”
Why It Matters
This partnership marks a significant cultural moment:
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For Palestine, it’s the first time the country is officially represented in the Miss Universe competition.
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For Huda Beauty, it aligns with the brand’s long-standing mission to celebrate diversity, inclusivity, and self-expression.
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For women globally, it’s a statement that beauty can be deeply connected to purpose and identity.
Beauty experts and fans alike have praised the move, calling it “a powerful intersection of activism and artistry.”
About Miss Universe 2025
The 74th Miss Universe pageant will be held in Bangkok, Thailand, where over 130 contestants will compete for the crown.
Nadeen Ayoub’s participation has already generated excitement across the Middle East and the Palestinian diaspora, with many celebrating the move as a historic milestone for representation.
More Than Just a Sponsorship
For Huda Kattan, this collaboration is personal. Known for using her platform to amplify underrepresented voices, she said this partnership “is about giving visibility to women who have long been overlooked.”
In an industry often dominated by Western narratives, the union of Huda Beauty and Nadeen Ayoub represents something far more meaningful — a merging of identity, heritage, and empowerment.
As Kattan put it:
“When we celebrate each other’s stories, we redefine what beauty really means.”
