Bollywood actor Kartik Aaryan has become the first male celebrity to join the promotional campaign of the beauty and personal care brand Inaam, following actresses Shraddha Kapoor, Janhvi Kapoor, and Mrunal Thakur.
The collaboration marks a new chapter for the brand as it expands its marketing strategy by including a male face for the first time. Kartik Aaryan’s association is expected to help the company reach a wider audience while strengthening its appeal among young consumers.
According to campaign details, Kartik will feature in promotional advertisements and digital marketing initiatives designed to showcase the brand’s products and connect with customers through engaging content.
Industry experts believe the move reflects a growing trend in the beauty and personal care sector, where brands are increasingly choosing male celebrities to promote products and encourage broader consumer engagement.
Kartik Aaryan, one of Bollywood’s most popular young actors, has recently expanded his portfolio of brand endorsements, partnering with several major companies across lifestyle, fashion, and consumer categories.
