Pakistan has officially appointed Her Highness Sheikha Asma Al Thani, a trailblazing Qatari mountaineer and royal, as the Brand Ambassador for Pakistan’s Mountains and Tourism. The announcement follows her remarkable achievement of summiting Nanga Parbat, one of the world’s most formidable and dangerous peaks.
Prime Minister Shehbaz Sharif shared the news via X (formerly Twitter), applauding her courage and contribution to adventure tourism:
“Majestic mountain ⛰️ calling!
I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan’s Mountains and Tourism.
My heartfelt felicitations to Her Highness on her recent feat of scaling Nanga Parbat. It is truly inspiring!”
Sheikha Asma, who recently described the climb as one of her toughest yet, said on Instagram:
“My ninth 8000er and one of the toughest climbs I’ve faced. This mountain tested me in ways I didn’t expect, from black ice beneath my feet to rockfall every few seconds.”
Trailblazer in Mountaineering
Sheikha Asma is a pioneer in the Arab world’s mountaineering scene. She is the first Qatari woman to summit Mount Everest, Lhotse, K2, Manaslu, and Ama Dablam, and the first Qatari to ski to the North Pole.
She also holds the record as the first Arab to summit an 8000-meter peak without supplemental oxygen (Manaslu), and in May 2024, she repeated the feat on Lhotse, becoming the first Arab to scale two 8000ers without oxygen.
Her latest climb on Pakistani soil now marks another inspiring chapter in the mountaineering and tourism ties between Pakistan and Qatar.
