X has stopped accepting new applications for its existing revenue-sharing programme and plans to shut it down completely after September 7.
The social media platform has introduced a new Original Content Rewards Program to replace the previous system. According to X, the programme is designed to reward creators who bring original ideas, expertise, reporting, creativity and commentary to the platform.
Under the new scheme, creators will be able to earn money based on the number of eligible impressions their original content receives.
X defines original content as users’ own writing and reporting, photographs or videos they create, as well as memes and illustrations they make themselves.
Creators may also earn from content originally posted by others if they add meaningful commentary or analysis or substantially and creatively edit existing photos or videos. However, simply adding captions or text overlays that describe someone else’s content will not qualify as original.
To be eligible for the new rewards programme, users must be at least 18 years old, live in an eligible country and have an X Premium, Premium+ or Premium Business subscription.
They must also have at least 500 verified followers and receive a minimum of 500,000 views on their Home timeline from verified users during the previous 90 days.
Only qualifying impressions from Premium users will count toward the programme’s requirements, and creators must continue meeting the eligibility criteria after joining to remain eligible for payments.
Existing participants in X’s revenue-sharing programme will have to apply for the new programme once they become eligible on September 8. Users who were not part of the previous programme will also be able to apply if they meet the requirements.
X had modified its revenue-sharing system in March to place greater emphasis on engagement from users’ home regions. The change appeared aimed at addressing concerns over accounts presenting themselves as being based in the United States despite operating from elsewhere.
It remains unclear whether the new Original Content Rewards Program will retain the same regional engagement requirement.
