Los Angeles/Sydney: Meghan Markle’s guest appearance on MasterChef Australia has sparked widespread debate, with some public relations experts suggesting that the controversy may actually be helping strengthen her lifestyle brand rather than damaging it.
The discussion began after reports claimed Meghan’s team was unhappy that she was introduced as “royalty” or “the Duchess of Sussex” during promotional material for the cooking show, despite reportedly requesting not to be referred to that way. Some media outlets also alleged that the incident caused tension behind the scenes with judge Poh Ling Yeow.
However, a source close to Meghan rejected those claims, saying she “had a great time” filming the episode, enjoyed meeting the contestants, and developed a positive relationship with the judges. The source added that the issue had been exaggerated and was handled by the production team rather than Meghan herself.
The appearance has divided public opinion. While critics on social media described her performance as “awkward” or “cringey,” others argued that the publicity has kept Meghan at the center of public conversation ahead of new projects linked to her food and lifestyle image.
Several branding and public relations commentators believe that appearing on one of Australia’s most popular television programs aligns with Meghan’s broader strategy of promoting her cooking, hospitality, and lifestyle identity. According to branding experts quoted by Fox News, even negative attention can increase visibility and public awareness, helping reinforce her position in the lifestyle market.
The episode, filmed during Meghan and Prince Harry’s visit to Australia earlier this year, features her setting a cooking challenge focused on seasonal ingredients and personal food stories. The appearance also supports her ongoing efforts to expand her lifestyle ventures following the launch of her As Ever brand.
